Couch Oil Company
A partnership of more than five years that grew from social content into a new website, search, advertising, and support for a sister retail brand and a nonprofit.
Who we help
Marketing for service businesses that need the right inquiries
Turn local visibility into qualified inquiries, and build marketing that grows alongside the business.
The opportunity
For a service business, a lead is only as good as the conversation it starts. More calls are not the goal if half of them are outside your area, outside your services, or never return a voicemail.
We help service businesses get found by the right people in the places they serve, explain clearly what they do and for whom, and make it easy for qualified customers to reach out.
Where we focus
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Being found across your service area
Customers look for service providers close to home, often on a phone and often in a hurry. Clear service and location information on your website, a well-maintained local search presence, and campaigns targeted to the areas you actually serve help you show up when it counts—without creating thin, near-duplicate pages for every town.
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Improving inquiry quality
The way you describe your services shapes who contacts you. Specific messaging, honest information about what you do and don’t offer, and campaigns tuned away from irrelevant searches help bring in fewer dead-end inquiries and more real opportunities.
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Following the lead through
Marketing doesn’t end when the phone rings. We look at what happens next—how inquiries arrive, how quickly they can be answered, and which channels produce customers rather than just contacts—so the next round of decisions is based on what actually grew the business.
How our services fit
Each can stand alone, but they work best when they point in the same direction.
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Search visibility that builds over time
Local search visibility and analytics that show where good inquiries come from.
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Websites that turn interest into action
Websites that explain your services clearly and make it simple to call or inquire.
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Paid campaigns with a clear purpose
Google and Meta campaigns targeted to your service area and your best customers.
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Content that keeps your brand present
Consistent social and email that keep you familiar to customers between jobs.
Related work
Common questions
We get leads already—why would we need help?
Often the opportunity is in lead quality and follow-through rather than volume. Clearer messaging, better targeting, and understanding which channels produce actual customers can make the same budget go further.
Can you support a business with more than one brand?
Yes. Our work with Couch Oil Company grew to include launch support for a sister retail business and a nonprofit, all within one coordinated marketing approach.
Should we create a page for every town we serve?
Not by default. Pages that only swap a city name rarely help customers or search engines. We focus on genuinely useful service and location information instead.
Let’s talk about what comes next.
Tell us where the business is today and what you’re working toward. We’ll start with a conversation about the right next step.