Local service business · Durham, NC
A partnership of more than five years that grew from social content into a new website, search, advertising, and support for a sister retail brand and a nonprofit.
Couch Oil Company is a Durham, North Carolina business whose core is its fuel operation. Our work together began with content and social media and has grown over more than five years into a broad marketing partnership.
At the start, Couch Oil needed consistent content and social media support to modernize its digital presence. As the relationship grew, so did the challenges: an outdated website, limited visibility in search, and new initiatives outside the core fuel business that needed their own marketing support.
The company needed a partner able to scale with it while keeping the brand consistent and the work organized.
The engagement evolved into a full-stack partnership. We continued to lead social media and content, designed and launched a new website, and added SEO, paid advertising, and lead generation to support ongoing growth.
Beyond the core brand, we worked with the Couch team on the launch of Couch & Co. Fireplace and Patio, a retail business focused on fireplaces, patio, and outdoor living, and supported the creation and launch of Couch Oil Cares, the company’s 501(c)(3) nonprofit dedicated to funding educational initiatives across the Greater Triangle.
Google Ads and conversion-focused landing pages for a downtown Boone boutique hotel, built to win more direct bookings and make booking performance easier to read.
Google Ads and positioning built around the guest experience for an intimate oceanfront lodge, refined season by season for steadier bookings and clearer reporting.
Tell us where the business is today and what you’re working toward. We’ll start with a conversation about the right next step.
