The Horton Hotel
Google Ads and conversion-focused landing pages for a downtown Boone boutique hotel, built to win more direct bookings and make booking performance easier to read.
Who we help
Marketing for boutique hotels and hospitality brands
Help travelers discover what makes your property different, then make booking direct the easiest choice.
The opportunity
A boutique property is chosen for its character: the room, the setting, the service, the feeling of the place. The challenge is that travelers often meet you first through an online travel agency’s listing, side by side with every other option and stripped of most of that character.
We help independent hotels and hospitality brands reach travelers with intent, present the property the way it deserves, and make booking directly the clearest, most confident path.
Where we focus
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Meeting guests where they decide
Travelers research in loops: a search for the destination, a look at listings, a scroll through photos and reviews, a visit to the hotel’s own site, and often a return to the search results before they book. Each step is a chance to win the booking directly or lose it to a third party.
Search campaigns aimed at high-intent travel queries, messaging that leads with your real differentiators, and a website that answers guests’ questions quickly all help that loop end on your booking engine.
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Planning around seasonal demand
Demand at most properties rises and falls with the calendar. Peak weekends may need little help, while shoulder seasons and midweek stays need more. We plan creative, budgets, and content around those patterns and adjust as booking data comes in, so spend follows the moments it can make a difference.
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Removing booking friction
A guest who is ready to book can still be lost to a slow page, unclear room information, or a booking path that feels uncertain on a phone. We look closely at the steps between interest and reservation—landing pages, room details, calls to action, and the handoff to your booking engine—and simplify where we can.
How our services fit
Each can stand alone, but they work best when they point in the same direction.
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Paid campaigns with a clear purpose
Google Ads focused on travelers already searching, with creative tuned to the season.
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Websites that turn interest into action
Websites and landing pages that make direct booking feel easy and trustworthy.
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Content that keeps your brand present
Social and email that keep past and future guests connected to the property.
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Search visibility that builds over time
Search visibility for the destination, plus reporting that shows what drives bookings.
Related work
Elizabeth Pointe
Google Ads and positioning built around the guest experience for an intimate oceanfront lodge, refined season by season for steadier bookings and clearer reporting.
Common questions
Can you help us rely less on online travel agencies?
That is one of the most common goals we hear. Third-party platforms still have a role, but campaigns aimed at high-intent searches, together with a direct booking path guests trust, can shift more reservations to your own channels. The Horton Hotel’s case study describes that kind of shift.
Do you work with our existing booking engine?
We design websites and landing pages around the booking engine you already use and focus on making the path into it as clear as possible. Where tracking allows, we connect campaign data to completed bookings.
Do you only work with hotels?
Hospitality is a focus, alongside service businesses. We have also helped relaunch a student housing community, The Ramsey Chapel Hill.
Let’s talk about what comes next.
Tell us where the business is today and what you’re working toward. We’ll start with a conversation about the right next step.