Rocking chairs on an Elizabeth Pointe Lodge porch overlooking the beach and the Atlantic Ocean

Oceanfront hospitality · Amelia Island, FL

Elizabeth Pointe

Google Ads and positioning built around the guest experience for an intimate oceanfront lodge, refined season by season for steadier bookings and clearer reporting.

Client
Elizabeth Pointe
Sector
Oceanfront hospitality
Location
Amelia Island, FL
Services

Overview

Elizabeth Pointe Lodge is an intimate oceanfront boutique hotel on Amelia Island, Florida, known for quiet luxury, personal service, and coastal charm. The lodge wanted marketing that matched the experience it offers guests while producing steadier, more measurable bookings.

The challenge

The lodge needed to reach the right travelers—people looking for rest and refinement—without discounting or diluting the brand. Earlier marketing had lacked consistency, and performance was hard to track.

Our approach

We built a full-funnel Google Ads program and paired it with messaging centered on what guests value most about the lodge: exclusivity, tranquility, and its oceanfront location.

Campaigns were refined continuously based on booking data, seasonality, and guest behavior, so spend could follow demand through peak and shoulder seasons.

What we delivered

  • Full-funnel Google Ads strategy and management
  • Messaging built around exclusivity, tranquility, and location
  • Seasonal optimization using booking data and guest behavior
  • Reporting tied to revenue outcomes

What changed

  • More consistent bookings across peak and shoulder seasons
  • Paid media creative that speaks in the lodge’s own voice
  • Greater confidence in the paid advertising investment
  • Clear reporting tied directly to revenue outcomes

More work

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Let’s talk about what comes next.

Tell us where the business is today and what you’re working toward. We’ll start with a conversation about the right next step.